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Digital Marketing kya hai?

What is digital Marketing?

Aajkal ka jaman Mobile aur Computer ka hai. Log raste pe kam aur Social media par jyada active hai. Har ek ke pass mobile ya computer to bhi hai. Nayi nayo technology aa rahi hai aur waise waise hi log bhi lifestyle me change karte ja rahe hai. Online shopping karna, online food order, TV ki jagah Mobile pe hi video dekhna ye sab changes aaye hai.

To ye sab dekhte hue Digital Marketing sambhav ho pa rahi hai. Aap jab bhi mobile dekhte ho to Youtube pe ad, Kisi app me bhi ad dikhayi padti hai chote images me. To wo hoti hai Digital advertisement.

Digital marketing online

Internet ke jariye aapko jo bhi ad dikhayi degi use bolte hai digital marketing. Ab tak koi ad dekhni ho to wo TV par aati thi par usase bhi jyad achhe tarike se ab mobile par dikhayi ja sakti hai. Aapne dekha hoga chouk me badi badi hoardings lagayi jaati hai, Auto rikshaw ke piche ad chhapawayi jati hai, Raste ke diwar par poster chhapwaye jate hai aur advertise ki jati hai.

Par ye bahot kharchila hota hai aur aapki ad sabko dikhti hai jisko jarurat nahi hoti wo bhi dekhte hai. Jaise Jwelery ki ad ki Badi badi hoardings lagati hai to use sab log dekhte hai school me jaate hue bacche, college students ya aur bhi kai log par sachme un baccho ko us ad se kuch lena dena hai kya. Digital marketing me special logo ko hi target kiya jata hai. Matlab jis logo ko jiski jarurat hoti hai unhi logo ko target kiya jata hai.

Example – Mujhe Delhi me 11th aur 12th ke students ki coaching chalu karni hai. To main pura setup lagwa dunga aur digital marketing ke jariye mere tution class ki advertise chala dunga. Ab main to badi hoardings laga ke paise waste nahi karunga kyuki usase jyada bacche nahi aayenge mere tution ko. T digital marketing ke through main mera class jaha par hai usake 1.5km tak ke 11th aur 12th ke student ko hi tution ki ad dikha sakta hu.

Main special college students ko hi target kar sakta hu kyu ki unhe jarurat hogi to tution lagayenge. Iska matlab aapka jo bhi brand hai ya class hai, business hai sab ke liye digital marketing ke jariye advertise dikhayi ja sakti hai aur paise kamaye jate hai.

Ye hai aasan bhasha me digital marketing ki information.

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